PUBLIC RELATIONS
I have an extensive background in crafting and executing various communication plans for higher education markets. See below samples of social media campaigns, digital publications, and website revamps that I have curated in the last year.
Social Media Campaigns
In my role as VP of Public Affairs in the GW Student Association, I had sole ownership over the organization's social media presence. Under my management, the Instagram page saw a 100% increase in both following and engagement.
Similarly, I oversaw the social media presence of the nation's largest chapter of College Democrats while serving as VP of Communications. As an affiliate of the DNC, I was able to practice strict attention to brand standards in this role.
Through the School of Media and Public Affairs, I was tasked with pitching a social media campaign to a nonprofit organization with a social justice background. My pitch to the Human Rights Campaign, titled #OurCorona, highlighted the disparities felt by the LGBTQ community during the COVID-19 pandemic of 2020.
Digital Publications
Weekly Campus Newsletter: The GW You
Throughout the 2019-2020 academic year, I compiled a weekly newsletter sent to over 35,000 community members at GW. During difficult times at the University, this resource was a central point of information for students, faculty, and staff. Below are some examples of what was included in the publication.
Website Design
Website management is one of my favorite aspects of the communications field. These are some of the highlights from my complete redesign of the GW Student Association website.
You can click on any of the images to be directed to the corresponding page.
